How to Start ANY Business in 2 Simple Steps

photo by Riccardo Annandale on unsplash

Step 1: Create or Acquire Something People Want.

This is the foundation of every business.

  • Do a sampling.
  • Gather reviews.
  • Test and iterate.
  • Simpler
  • Easier.
  • Cost-Effective
  • Quality
  • Customer Service
  • Marketing and Branding (more people know you exist)
  • Quality: Greater and better product.
  • Marketing: Get inside their heads.
  • Customer Service: Build more trust and loyalty.
  • Simple or Easy: Less moving parts or easier to produce.

Step 2: Get it in front of the people who want it.

You’ve done the hard part of finding what people will pay money to have. Now you have to put it out there in a way to capture their attention.

  • You have to go where they go
  • You have to use the words they use.
  • Remove avenues for comparison (social media is killing you)
  • Focus on where you want to go (1 year dreams)
  • Take small steps to get there



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Jacob Wachtel

Jacob Wachtel

Content | Developer | Freelancer — Fascinated by the power of stories and ideas | Aspiring log-cabin owner